I love words. And storytelling. And finding bridges between the two for brands. But for "Storytelling Week" i want to share the power of some chilling and emotional one line only fully contained stories.
They aren't mine. I would credit them to their creator them if i knew who wrote them.
But i love the way they make you think. Pull you in. And have room for interpretation.
Every good story, lifestyle or business led, needs to have room for that individuality. Otherwise you are flogging a message, not engaging the mind.
So here goes...
"Sorry wrong number, said a familiar voice"
"The last man on earth sat in his room. There was a knock at the door"
"As I tucked him into bed, he looked up at me and said, "Daddy, check for monsters under the bed", and as I look underneath for him I see him, another him, shaking under the bed, and he whispers: "Daddy, there's someone on my bed."
“The worst feeling in the world is when you realise you weren’t really paranoid after all.”
“Today I washed my mother’s hair for the first time.”
Different styles, different audiences, different ways each can expand, but with a shared space of aiming for an emotional reaction. And when competing for head space in a world of noise, if you aren't harnessing some emotion in what you say in just a few words, you risk being forgettable.