Hit the Pause Button? For better brand planning...

HIT THE PAUSE BUTTON.pdf

Download PDF • 890KB

A thought piece written on the importance of the pause button as a strategy tool for planning. Created after marketing heavyweight Gareth Turner of Big Black Door www.bigblackdoor.com, insights leader Isabel Lydall of Curious to Clear www.curioustoclear.com, design challenger Brett Goldhawk of Design Hawk www.design-hawk.com, and myself shared a speaker platform at this year's IFE (International Food Exhibition).

Simple goal? To point out to brands the essentials of how to better plan marketing success across key different disciplines.

Four perspectives, one consistent thread...