Described by PR Week's Power Book as a 'canny agency veteran' (as in grey flecked and with epic memories of the noughties), I bring 20 years of MD and senior agency leadership, creative and strategy roles (Wild Card, Frank, Publicis, Porter Novelli) into an independent PR and comms offer.
My clients benefit from that rollercoaster of challenges with clarity around what works and what doesn’t. From the know how of how to gain attention and harness audience emotions. And from my black book of smart and trusted collaborators. I can be the positive pain in the ass your business needs.
I have also been an elected PRCA council member, taken agencies to the point of sale, accepted and lost awards with varying degrees of grace, and have always worked at the coalface alongside the teams I have led. I bring the comms expertise that is always borne from business reality.
Experience matters, and the value you gain comes from my work with both market leaders and the challengers to those thrones, including:
McDonald’s - Diageo - M&S - Highland Spring - Tilda - New York Bakery Co - Tetley - Premier Inn - Whitbread - Heathrow Airport - Universal Pictures - Centrepoint - Gin Mare - Nc’Nean - World Duty Free - Lloyds Pharmacy
I am here to help agencies of all creeds, businesses of any size, and individuals in need of fresh insights, punchy solutions, positive challenge, or long term ‘what if?’ thinking for fast paced reinvented times
I CAN BE...
A regular partner and collaborator
A project initiator, shaper, or leader
An extended comms advisor / challenger /overhauler for agencies or businesses
An NED contributor for both reputation rigour & creativity
A strategic creative to shape direction, storytelling, content and channels
A crisis and issues handler, advisor, guide or trainer
A personal brand builder