The 'red thread' :
ownable thinking, audience listening, story flow and story pillars, message craft, finding brand purpose and place for the real world agenda, aligning all channels
Idea first, channel second creative thinking and development, commercially focused with clear calls to action. From editorial cut through to full on brand theatre
the crunch hour
The one hour a week business confidant/ mentor/ sounding board model. Your agenda, fixed investment. Live trouble shooting, 'what if?' sessions, or step by step marketing builds. The virtual comms director equivalent
crisis & issues
'Exposure Point' identification and readiness planning for your business, message craft, tone of voice and spokesperson development, process and protocol review, stakeholder work and live handling
Agency partnering for pitches, campaign direction, status quo challenge. Business partnering for review, creative refresh, challenge, or virtual/part time leadership
Creativity. Crisis and issues handling. Media training. Trends and trigger points.
Virtual or live workshops, and/or working alongside teams for the longer term guidance
Combining a business leadership track record with communications and marketing creativity and rigour to add
c- suite value and challenge fit for the world looking in on you. Reputation has never been more important for any business, and 360 degree awareness is vital.
The value of collaboration, and of extended connections and brains to pull together round the table. This is about tackling the elephant in the room moments for game changing needs